I was writing a longer reply explaining the CC cost, but, we should actually honor the "do not publish formula request." All that I ask is that dissenters to dissenters acknowledge that the foruma—whether or not we have a full understanding—has inconsistencies. (And that we are not manic hater manbabies for being displeased.) Regarding Star Wars, it's best to look to the toys to see why/whether it's a dead brand. Not only are the ticket sales in sharp decline after the last film, but the toys haven't been selling, for years. This video had a follow-up with the closing of Toys-R-Us and found the same packed aisles of Star Wars toys. Neither kids nor adults are really fans any more. Disney needs a sharp change in direction if they expect their theme park and spinoffs to do well. You can't tell the market what it should want; the market wants things, and you have to try to figure out what that it is, make it, then sell it. The "you are a ____phobe if you don't like our casino planet scene" will not be a winning strategy for this series.